Web Surfing in the Produce Aisle
This is either really big news, or another example of the Internet going too far. Stop and Shop supermarkets have announced that they will be installing Wi-Fi, (wireless internet) first in their Dorchester MA store and eventually throughout the 360 stores in the chain.
I am having a hard time imagining the marketer's scenario: Will we be seeing soccer moms rolling their carts with their laptops open, checking for coupons? Would their be ads directing them to the produce aisle for the special deal on green beans?
In the UK, and many other parts of Europe, this has been done already. Somebody must have some other ideas we haven't thought about yet...maybe it will be like the DVDs in the back of the minivan, kids can surf their cartoon or game sites while mom shops.
I am having a hard time imagining the marketer's scenario: Will we be seeing soccer moms rolling their carts with their laptops open, checking for coupons? Would their be ads directing them to the produce aisle for the special deal on green beans?
In the UK, and many other parts of Europe, this has been done already. Somebody must have some other ideas we haven't thought about yet...maybe it will be like the DVDs in the back of the minivan, kids can surf their cartoon or game sites while mom shops.
posted by Max Hartshorne at 11:39 AM
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