Gentlemen, Start Your Mice on Cyber Monday
After Black Friday comes Cyber Monday: The Monday after Thanksgiving is a big day for e-commerce; consumers will see more deals this year, reports CNN Money, breathlessly.
"While the "official" start to the 2005 holiday shopping season kicks off for most retailers on "Black Friday," or the day after Thanksgiving, online merchants have their banner day on "Cyber" Monday.
Cyber Monday, the Monday after Thanksgiving, is quickly becoming one of the biggest online shopping days of the year.
According to the Shop.org/BizRate Research 2005 eHoliday survey released Monday, 77 percent of online retailers said their sales increased substantially last year on the Monday after Thanksgiving, a trend that is expected to drive serious online discounts and promotions on Cyber Monday this year.
"On Cyber Monday, consumers set their sights on surfing for holiday gifts and shopping online," Scott Silverman, executive director of Shop.org, said in the report. "This year, online retailers will be capitalizing on the increased traffic by offering special promotions and discounts."
More than one-third of the 1,890 consumers surveyed for the report said they will use Internet access at work to browse or buy gifts online this holiday season. More than half of young adults the ages of 18 to 24, and nearly half of those aged 25 to 34 said they would shop online during work hours.
"While the "official" start to the 2005 holiday shopping season kicks off for most retailers on "Black Friday," or the day after Thanksgiving, online merchants have their banner day on "Cyber" Monday.
Cyber Monday, the Monday after Thanksgiving, is quickly becoming one of the biggest online shopping days of the year.
According to the Shop.org/BizRate Research 2005 eHoliday survey released Monday, 77 percent of online retailers said their sales increased substantially last year on the Monday after Thanksgiving, a trend that is expected to drive serious online discounts and promotions on Cyber Monday this year.
"On Cyber Monday, consumers set their sights on surfing for holiday gifts and shopping online," Scott Silverman, executive director of Shop.org, said in the report. "This year, online retailers will be capitalizing on the increased traffic by offering special promotions and discounts."
More than one-third of the 1,890 consumers surveyed for the report said they will use Internet access at work to browse or buy gifts online this holiday season. More than half of young adults the ages of 18 to 24, and nearly half of those aged 25 to 34 said they would shop online during work hours.
posted by Max Hartshorne at 10:35 PM
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