Find the Perfect Match--One of Us Maybe!

Trolling the 'Net on this cold New England Saturday morning, and voila, found this nugget on the very reliable boingboing.net. Edited by Cory Doctorow, this site always has blogworthy material.

"Users sue Match.com for date fraud: Frustrated Match.com users are suing the online dating service over complaints that company employees posed as interested date prospects -- online and in-person! -- to trick accountholders into re-upping paid subscriptions.

Match.com is accused in a federal lawsuit of goading members into renewing their subscriptions through bogus romantic e-mails sent out by company employees. In some instances, the suit contends, people on the Match payroll even went on sham dates with subscribers as a marketing ploy.

"This is a grossly fraudulent practice that Match.com is engaged in," said H. Scott Leviant, a lawyer at Los Angeles law firm which brought the suit.

In a separate suit, Yahoo!'s personals service is accused of posting profiles of fictitious potential dating partners on its Web site to make it look as though many more singles subscribe to the service than actually do. "