Xeni and the Gang Coin a Jet's New Name

The co-editors at Boing Boing, one of the world’s most popular blogs, have named a new Virgin America aircraft: Unicorn Chaser. The airline’s first aircraft was named Jefferson Airplane in October by the band’s lead singer, Grace Slick. This is from a press release sent out by this new airline in the US.

“The idea of Unicorn Chaser first popped up on Boing Boing to serve as a cleansing of the palate after a viewer has been subjected to a distasteful internet image or experience” said Xeni Jardin, a tech culture journalist and co-editor of Boing Boing. “Nothing takes away the sting of a jarring experience better than an image of a nice unicorn prancing in the meadow.”

“Unicorn Chaser fits the Virgin brand - compared to my recent experiences of flying domestically, I'm sure Virgin America will be a welcome relief!” adds John Battelle, Boing Boing’s business manager and Chairman of Federated Media.

Members of the public are invited also to name the airline’s new fleet by taking part in Virgin America’s Name Our Planes program at www.virginamerica.com. The airline will announce new names in the lead-up to launch of service which it hopes to introduce in the Spring.