Good News for Newspapers--Blogs Are It
Reuters reports today that there is good news for newspapers---their blogs are being read more and more. Unique visitors to blog sites affiliated with the largest Internet newspaper sites rose to 3.8 million viewers in December, according to Nielson/NetRatings.
"This is the first time we've really drilled down into the traditional newspaper online segment (for blogs)," Carolyn Creekmore, Nielsen//NetRatings senior director of media analytics, told Reuters.
"There's certainly a degree of comfort level that has grown over past year or so (for reading blogs)," she said. "We've all gotten a little more comfortable in having a conversation online."
Blog pages accounted for 13 percent of overall visits to newspaper sites in that month, up from 4 percent a year earlier. Total visitors to the top newspaper sites rose 9 percent to 29.9 million.
About 60 percent of online newspaper readers were men, with the percentage rising to 66 percent of blog readers, Nielsen//NetRatings said.
The top U.S. newspaper site in December belonged to the New York Times Co.'s flagship newspaper at NYTimes.com, with 13.2 million unique viewers, followed by Gannett Co.'s USAToday.com site, with 9.1 million viewers, and the Washington Post's washingtonpost.com, with 7.6 million viewers, Nielsen//NetRatings said.
"This is the first time we've really drilled down into the traditional newspaper online segment (for blogs)," Carolyn Creekmore, Nielsen//NetRatings senior director of media analytics, told Reuters.
"There's certainly a degree of comfort level that has grown over past year or so (for reading blogs)," she said. "We've all gotten a little more comfortable in having a conversation online."
Blog pages accounted for 13 percent of overall visits to newspaper sites in that month, up from 4 percent a year earlier. Total visitors to the top newspaper sites rose 9 percent to 29.9 million.
About 60 percent of online newspaper readers were men, with the percentage rising to 66 percent of blog readers, Nielsen//NetRatings said.
The top U.S. newspaper site in December belonged to the New York Times Co.'s flagship newspaper at NYTimes.com, with 13.2 million unique viewers, followed by Gannett Co.'s USAToday.com site, with 9.1 million viewers, and the Washington Post's washingtonpost.com, with 7.6 million viewers, Nielsen//NetRatings said.
posted by Max Hartshorne at 8:04 AM
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