What We Really Want

Attention is becoming the holy grail of mankind, the thing we most strive for but get the least. I predict that there will be a surge in demand for someone's full and undivided attention...and a valueing and delineation of this. This special thing will be what advertisers crave but rarely ever get.

Split multitaskers are never focusing on just one thing these days. They talk on the phone while browsing the web, chat in IM while writing in Word. Those times when you get someone's FULL attention are becoming rare...and valuable.

Today as I am typing and reading stories on the web, the tv in the background is churning out a dramatic urban nighttime soap opera. A story set during the Iraq war, with soldiers, and embeds, and bad guys who wear black or red hoods.

Paying attention some day will count for much more than it does now.