Just Don't Try to Buy it in Manhattan

Target is taking over the New Yorker next week, buying all available ad space. But they don't have any stores in Manhattan! New York Times' Stuart Elliot wrote.

"Many of Target's special ads are aimed at New York City for reasons that include a desire to burnish the image of its stores among fashionistas in the garment district and burnish the image of its corporate parent on Wall Street. There are five Target stores in three New York City boroughs: the Bronx, Brooklyn and Queens; so far, to contradict a famous Lorenz Hart lyric, Target does not have Manhattan (or Staten Island).

Ms. Gralnek said she was aware that some Manhattan shoppers, seeing all the Target ads in a borough that has no Target stores, have expressed frustration.

"If it does make some people want a Target more, that's not a bad thing," Ms. Gralnek said, adding that they could "get to the other stores" in the outer boroughs or visit the 53 Target stores in the metropolitan New York area, including Long Island and New Jersey.

True, but is there a magazine called The Long Islander, or The New Jerseyan?