Silent Commercials on F/X

Watching the F/X channel. One of the channels you have to pay more than $4.95 per month for, hence not in my line-up in Deerfield. But here in Nantucket, I got to view Dennis Leary's surprise hit 'Rescue Me.' The show is well done, really good dialogue, and sharply defined characters. Leary is transferred to Staten Island, he's going nuts 'cause there is no action. Not enough fires.

Another curiosity about the show was a commercial for gin. No sound. Just a fish tank like surroundings, and a silent bottle making its way down...then a soft click showing a website. The silence was alluring, and memorable.