Al Gore is One Step Ahead of You
Al Gore is a guy some of us like to beat up on. The "inventing the internet" the stupid staged Kiss, Tipper....but he's on to something pretty far reaching with a new TV network planned for an August 1 rollout. The SFGate.com website had the story.
"Current, the network's new name, plans to air short-form, fast-paced segments and snippets called "pods'' rather than shows. Tailored for the short attention span, they will be anywhere from 15 seconds to five minutes long.
The pods will include a job-market spot called "Current Gigs,'' a report on spiritual trends called "Current Soul'' and segments about parenting, technology, fashion, music, politics, the environment and relationships. The short-form format, pioneered by MTV, "is consistent with the fast- paced, two-screen-consuming-at-a-time nature of this audience,'' said a spokesman. Current will also air segments every half hour showing TV viewers what Google searchers are tapping into at that moment -- everything from current events to tourist destinations.
"This is an audience of media grazers, and we decided to create a network that didn't fight that but facilitated that,'' Neuman said. He introduced a snazzy, five-minute video -- "a taste of the tapas bar for young adults we call Current'' -- that offered snippets of video reports from Sierra Leone, the Middle East, the marijuana fields of Morocco.
"Current, the network's new name, plans to air short-form, fast-paced segments and snippets called "pods'' rather than shows. Tailored for the short attention span, they will be anywhere from 15 seconds to five minutes long.
The pods will include a job-market spot called "Current Gigs,'' a report on spiritual trends called "Current Soul'' and segments about parenting, technology, fashion, music, politics, the environment and relationships. The short-form format, pioneered by MTV, "is consistent with the fast- paced, two-screen-consuming-at-a-time nature of this audience,'' said a spokesman. Current will also air segments every half hour showing TV viewers what Google searchers are tapping into at that moment -- everything from current events to tourist destinations.
"This is an audience of media grazers, and we decided to create a network that didn't fight that but facilitated that,'' Neuman said. He introduced a snazzy, five-minute video -- "a taste of the tapas bar for young adults we call Current'' -- that offered snippets of video reports from Sierra Leone, the Middle East, the marijuana fields of Morocco.
posted by Max Hartshorne at 1:44 PM
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