Once they Come, Will They Want to Stay?

Gerry McGovern is a wise web guy who provided good ideas for getting people to come to your website. Here is part of today's column, he explains that people's reaction to what they see is as important as how quickly they can find you:

I was recently thinking of renting a holiday home in Spain, so I searched for: "Spanish holiday homes". I clicked on the first search result, and this is the text I read.

Spain Holiday Rentals Holiday rentals in Spain for holidays in Spain Spain Holiday Rentals directly from the owners. Rent Spanish holiday homes - a holiday villa or perhaps a holiday apartment in Spain. Spain vacation rentals for holidays in Spain are easily located by searching a Spain holiday home on our website. Spain Holiday Rental offer Spanish holiday homes for your next Spain vacation.

This content is excellently written from a search engine optimization perspective. The carewords (Spain, holiday, rentals, etc.) are prominent and repeated often. However, this content doesn't seem credible to me. I don't get a sense of trustworthiness off it. In fact, it reads to me like spam, and that made me quickly hit the Back button.

Remember, getting people to your website is just the first step. Having them complete the task is ultimately what it's all about.